Home PageThe most important segment of your website is your homepage because it is the first page a visitor comes across as soon as they land on your website . As the saying goes “ You do not get a second chance at making a good first impression “, it becomes all the more important . Your homepage should be aesthetically pleasing and have clear calls to action with an easy to follow navigation system . In order to communicate clearly your homepage requires a primary call to action, a secondary call to action, ( like, subscribe, sign up, buy, explore etc .) Social proof, ( likes, subscribers and testimonials ) meaningful images and well written and precise content . A home page must communicate what you are offering and its value to the consumer in order to build trust.
AboutRight after landing on your home page , a visitor usually navigates to the About section of your website . This creates a great opportunity to connect with your visitors, whether your are blogger, artist, start up or a corporate . In order to build trust or strike a connection, the visitor has to know all about you. It is for this reason that an about section must always have your story .
ContactThis is a point of contact between you and your visitor. All your social media links should be clear and well placed . If you are running a restaurant or a store you must make accessibility easier by adding your complete address, google maps, telephone numbers etc . In case of of an online business, you should make it simpler for visitors to get in touch for sales inquiries.
BlogThis page contains all your recent and relevant posts which makes it easier for your visitors to dig deeper into your website. It also is the best place to put all your affiliate links and sponsored ads.
Yoast SEOYoast is currently considered the most comprehensive search engine optimization software available. Go Daddy and Forbes has declared it to be as one of the most powerful applications available to Wordpress users. We install Yoast on all of the websites I work on which makes it easy to use and takes care of most of the search engines needs for my clients .
MailChimpis a marketing automation platform that helps you share email and ad campaigns with clients, customers, and other interested parties . MailChimp is a software which gives you the ability to create and manage mailing lists, newsletters, automated campaigns and more. It puts you in the driver’s seat and lets you have full control over your email marketing efforts from beginning to end.
Contact FormA contact form is a form you can insert in your website so that it can be filled out by your visitor . It is automatically sent to your email and can be used for FeedBack, Suggestions, Questions and Sales queries amongst other things.
Security PluginsAlmost all online attacks by hackers and spammers are completely arbitrary, so, you maybe targeted even if you have nothing of value on your site. It is always better to be safe than be sorry , and having a security plugin on a website adds yet another layer of security. I recommend iThemes Security Plugin as it gives you over 30+ ways to secure and protect your website without impacting page load time .
Back Up PluginsA back up plugin is a must have for every website. It makes daily back ups of your website automatically. It is generally considered a best practice to make a back up of your website every time you add or remove anything from your website. It hardly takes any time to back up and can save you hours of time in case something goes wrong .
|Comparision||Kick Starter Pack||Start Up Pack||Big Business Pack|
|Number Of Revisions||3||5||8|
|Launched within (Weeks)||3||4||6|
|Payment Gateway Integration||✗||✓||✓|
|One Time comprehensive SEO||✗||✗||✓|
|One Year Turbo Hosting||✓||✓||✓|
|Customised Login Page||✓||✓||✓|
|Price||₹ 15,000 + Taxes||₹ 30,000 + Taxes||₹ 40,000 + Taxes|
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